Explain The Benefits Of Advertising?

Benefits of advertising
It has been universally accepted that advertising is an important tool of marketing of the products. The expenditure on advertising is regarded as a profitable investment. The main benefits claimed of advertising are as follows:-

1- 3 R's of advertising
These are retaining the loyal customer, reducing lost customers and recruiting new customers.
2- reduction in per unit cost
Advertising enables a businessman to increase the sales of the product.
3- increase in employment
Advertising increases the sales volume of goods and provides employment to a large number of workers.
4- change in the living habits
An effective advertisement brings about a rapid change in the habits and attitudes of people.
5- elimination of middleman
Advertising awakens interest and provides utility of goods far and wide in the country.
6- acceptance of new products

It introduces new products to the customers.
7- virtues of thrift
It has a great educative value. It teaches the people the benefits of thrift and their responsibility to their dependents.
8- institutional management
Advertising helps in building up a favourable image of the country.
Some other benefits are:
Sales of entire line of product
Increasing the sales of entire industry
Advantages to consumers
Encourages competition
Social benefits

Add Comment

Report

Advertising is all about telling people what you do - but to succeed in advertising you must provide compelling reasons for your audience to do something; it could be to remember your brand name or more specifically purchase your good or service; this "reason to buy" coupled with a good "call to action" are the two essential ingredients for successful advertising.

Too much advertising is just a waste of (the client's) money, producing a shrug of the shoulders and a "so what?" reaction from prospective customers.

Good advertising brings more customers or encourages existing customers to spend more with you; everything you, your company's employees and your company's goods or services represent is advertising; how many customer services departments forget that!

Add Comment

Report