What Is Packaging And Its Importance?

It is a method of presenting your product to the customer. In the cosmetics industry, it's common for the packaging to be significantly more expensive than the actual product, such is considered to be its importance in making a sale.

Packaging is how a product is presented, how it's wrapped, the colors used, all that, and it's important because if the packaging is attractive, it's more likely going to be bought than something that looks ugly and tacky.  Simple.