What Do You Know About National Advertisement?

The scope of activities of a business demands national advertising on two main fronts - home and international. We must reach the housewife and others interested in our domestic consumer goods, and we must see that our important range of industrial products is kept constantly before consumers. In addition, we are concerned with maintaining the prestige of the group of companies in the eyes of the general public. From this, our advertising and publicity appeal breaks down into four main heads; domestic consumer goods, industrial products Group and prestige and public relations.

We build our advertising and publicity plan under the domestic consumer field we are selling an extensive range of packaged goods to the housewife, to the businessman, to the man in the street, to the athlete practically everyone; and of course, the sales potential is very wide. Our advertising must tell the story of our products. Its basic appeal may be the same, but the shades, and variation of the sales message must match the variety of the products. The sales approach must b light and popular, but yet retain enough responsibility to ensure full acceptance. An important aspect is the primary sales appeal of the message to the consumer.