Are All These Women-only Car Insurance Companies Just Jumping On A Bandwagon?

These discount women's car insurance companies didn't exist until relatively recently because historically, fewer women drove than men. It wasn't until women drivers got behind the wheel in much greater numbers that car insurance companies slowly began to sit up and take notice.

Over time, it became clear to the insurers that women drivers cost them substanially less in claims than male drivers. When this financial muscle developed, it wasn't long thereafter that the first women-oriented car insurance products appeared on the market.

Increasing competition due to the advent of the internet has been a motivation for insurers to develop niche marketing opportunities. Suddenly almost every major car insurance company felt obliged to roll out their own female driver brands. Despite what may appear to be shallow marketing tactics, the statistics and business case for justifying discounted women's car insurance bears scrutiny.

Many women's car insurance products, however, appear to be remarkably similar.  This is mainly due to "me too" marketing. Feeling compelled to diversify their portfolio to attract more women policy holders, some insurers buy in products from other companies and simply re-brand them as their own.