Although it has been a long time since this creativity versus effectiveness issue is prevailing in the advertising circles, it still has not been able to reach a specific conclusion. The creative departments of advertising agencies, on one hand, play staunch advocates of the importance of creativity in advertisements in the building of a brand. It is possible that a creative advertisement is an effective one and an effective advertisement is a creative one nevertheless the proportion of each element in an advertisement actually decides which factor is the dominant one. Moreover the only productive element that could be extracted out of this creativity versus effectiveness debate is the fact that no matter what, an advertisement should not involve in humbug that includes all the silly attempts made to impress the consumers, who, thanks to perpetual media exposure, have become smarter in their perceptions and such 'humbug' strategies could not work with them.