Integrated marketing communication is the process or planning which is designed to make sure that all the brand contacts received  by a customer or service,company or organization are relevant to the person.Importance of IMC for marketers is that they can convince their customer through many platforms so the marketers should have the knowledge of IMC in order to make more sales out of less time

 Hi if your looking for any information on marketing and/or affiliate marketing their is a news site online that is directed at these kinds of people.

I think it is mainly like current affairs, and so on and so forth, in the industry. But i do find it very useful from time to time.

Here is the link

Merchant News Syndication

Hope this helps