Can You Give Me Some Examples In Market Segmentation?
Well,give me some examples in market segmentation?
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During segmentation, companies divides their target market into different groups and then makes different kinds of products for each group which is called a segment. Segmentation is done on the basis of Geographical, Psycho graphic, Demographic and behavioral variables.
Examples are:
Clothes for different age groups, Swatch group making watches under different brand names for different classes of people, Rolex as a prestigious watch, different kind of chocolates for people with different tastes and the examples go on.
Examples are:
Clothes for different age groups, Swatch group making watches under different brand names for different classes of people, Rolex as a prestigious watch, different kind of chocolates for people with different tastes and the examples go on.
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