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Pricing is the action of posting a price that will be not to high and appear low enough that the purchase will seem to be a value of reasonable trade for a transaction. If a price is too high then you will always have the product. If it is too low then you can be loosing money on the sale and won't be in business long. The perfect mix of profit to product value is a very difficult decision. This is why so many studies are done to establish prices for products.
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