Can Anyone Please Explain The Advantages Of Advertisement To Manufacturers And Middlemen?

Advantages to manufacturers:
                                                  An advertisement creates demand for the products and this helps the manufacturer to reduce the marketing and production cost per unit. As a result, the profit of the manufacturer will increase. It makes the commodity famous and thus increases the goodwill of the producer. By establishing goodwill the manufacturer would be in position to position to protect from competitors. It makes the commodity popular in the society. Thus, the manufacturer is not bound to depend on the wholesalers and dealers for the sale of its products. The middlemen themselves try to contact the manufacturers to offer their services for the sale of commodities. It also helps on maintaining a steady demand for the products in all the reasons. The manufacturers in form the public about the new uses of the products in different seasons. It simplifies the distribution of commodities by the producer, by creating market for his commodities. By being impressed with the advertisement the middlemen themselves offer their services for the sale of goods.

Advantages to middlemen:
                                               Advertisement creates demand for the commodities the task of middlemen of finding marker becomes easy. Well-advertised goods can be sold easily. It helps the middlemen in reducing the cost of sale. As the manufacturer regarding the qualities already informs the consumers through advertising, prices and benefits of purchasing his products, the work of middleman is to deliver the goods to consumers. It prevents the dangers of changes in prices. Everybody becomes aware of the process of the goods by advertisement. There is no scope of charging high prices. The prices of goods, which are not advertised, become high at the time of boom. It increases the prestige of middleman. As the middleman is dealing in advertised goods and for which quality and standards are very well maintained, it leads to increase his prestige.