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Packaging is one of the most important aspects of Marketing. It is the art of enclosing a product for the purpose of distribution, storage, sales and use of the product by a consumer.
Packaging holds a very critical place in Marketing especially when it comes to consumer products. There are a number of aspects that you must consider while packaging the product such as:
- The packaging must provide physical protection to the product.
- The packaging must keep the product fresh and clean.
- You must keep in mind the aspect of containment or agglomeration. So small objects should be grouped together.
- Packaging must also communicate information about the usage. Disposing of, transportation etc.
- Packaging can help in marketing of the product if its attractive.
- Packaging must be such that it is convenient to distribute, handle and display the product.
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