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Previously companies believe that the primary factor which can make the products successful in the market is the quality, however, nowadays there are a number of additional factors which can increase sales of one products over the other. I am not talking about any brand because brands are recognized and they are valuable products. On the other hand, the products like Fast moving consumer goods are not very expensive and their sales can be very easily increased by good packaging. There are a number of researches which are conducted by marketers to know that what are the factors which can increase impulse buying in grocery stores. It has realized that two factors, PACKAGING & SHELF POSITIONING can really impact impulse buying. Just take the example that you are going to buy a detergent and you are not aware of a specific brand name, then you will always try to pick up a detergent which will be attractive in packaging. That is why companies are nowadays using packaging as a marketing tool.
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