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There are four elements of promotion mix which include advertising, selling promotion, public relations and personal selling. Advertising is the main tool of promotion mix. Advertising is a paid promotion of ideas, goods, or services. This promotion is done through an identified sponsor. Advertising play a very important role in making the promotion mix really successful because their are various medias through which advertisement can be carried out like in-store displays,Web pages, banner ads, posters, signs, motion pictures, Print ads, radio, television, and billboard. Some of the common personal advertising tools are direct mail, brochures and catalogs, and emails. Advertising makes the people aware of a product or service and it enhances buying in consumers. This shows that advertising can promote a product or service to a large audience and it enhances the sales volume of the company.
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