What The Difference Between Product Concept, Production Concept And Marketing Concept?
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Product Concept is an abstract dealing with product development and it's positioning in the market place. Product concept involves the four major P's of marketing, including it's positioning, pricing, packaging and placement. It is also involved in the product's prototyping while it is in developmental stages. Production concept is based on product concept and is the finalized version of the the product. Marketing concept has to do with the campaign design and involves all the activities involved in selling like managing distribution networks, establishing parameters for service etc.
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