What About Knowing Your Audience? Why Is This Helpful?

Assuming you are giving a speech about, say nuclear physics.
 
If the audience is mostly nuclear physicists, you could go into infinite detail about theories and experiments.
 
If the audience is some young students and some teachers of other subjects, you would start basic and maybe give some real life examples they could relate to.

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The importance of knowing your audience is to tailor and manipulate your products or services needs to meet their needs.  You need to communicate a message that invokes the proper response in your audience. The most successful franchises are able to do this time and time again, which means higher client retention and more new customers.

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Knowing your audience is the most important part of a business plan. You have to play to your target market and craft your product or service to what you they think their needs and wants might be.

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