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The term asset management is also known as investment management. It deals with the allocation and monitoring of the assets of a company for meeting its goals. In order to determine the concept of asset management, you can take the example of a bank. Basically there are various sources of funds available to a bank and a bank can further invest the funds to buy the securities and to give loans to the institutions or people. These investments made by a bank are known as assets. Every bank has to pay off its liabilities therefore, it becomes very important for the banks to allocate the funds appropriately. Therefore, in the case of a bank asset management is to attract the borrowers paying high interest rates, having low default risks etc. Asset management helps the companies to evaluate the allocation of assets in such a way that may give the maximum benefit to the companies.
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