Guest
asked 9 months ago
1 Answer - Sort by: Date | Rating
The product concept is basically a management philosophy that materialized during the age of industrialization. This philosophy relies on the product itself. The management focuses on a quality product that has all the features. Constant efforts are made through the research and development department to improve the product. Subsequently, the product might also have a high price.
The flaw in this concept is that, the company is over-obsessive with the product. It keeps on improving the product regardless of the fact that the consumers might not want these improvements or the product has become too sophisticated and technical for the consumer. The price tag might also be high because of a higher level of technology used.
The company also does not emphasize on marketing and promotions simply because they think that since they have made a great product, consumers will buy it on their own.
1
0
- Where Is The Best Place To Advertise For Free Online?
- What Is The Difference Between Market Research And Market Based?
- What Is A Marketing Class?
- What Can I Expect From A Marketing Class?
- What Is Your Point View In Heroin?
- How Do Consumers Respond To Marketing Efforts The Company Might Use?
- What Is The Minimum Percentage Of SiO2 And Si In An Ore To Be Regarded Potential For Selling In The Market?
- What Is The Importance Of Sales Management?
- Why The Product Of Newurbanmale Is Effective To International Market?
- What Is A Direct Marketing Channel?
- 6. Can You Explain P4S OF Marketing?
- BSNL Societal Marketing Concept. Briefly Describe Its Marketing Strategy And Explain Why It Is Successful?
- If U Are Working In Super Market,what Tools And Techniques U Will Use In Data Collection? How Will You Make Analysis And Make Inferences?and How Will You Apply It To Finally Win Over The Customers?
- A Marketing Credit Cards To College Students Apply The Marketing Mix For Effective Segmentation Target?
- How Does Advertising Start?
- How Does Advertising Begin?
- Which Are The Top Two Uses Of The Internet That Has Helped WalMart Become The Biggest Retailer In The World?
- What Is The Current Price Per Pound Of Iron In The US?
- Where Can I Get Adonna Cotton Panties?
- What Is The Life Cycle Of A Chair?
- What Is A Nuclear Product?
- How Much Does It Cost To Subscribe To The Official Nintendo Magazine?
- How Did Market Started?
- Would Like To Connect To Someone At Gillette In Regard To Razor Cartridges That Are Unusable Because It Is Impossible To Find A Razor In The Drug Store That Fits. The Cartridges Have Two Blades And Think It Might Be A Gillette Sensor?
- Suppose You Are A Product Manager What Question You Will Ask The Person Presenting New Sandwich Wrap Idea ,the Question Should Be Directed Toward One Of Requirement Of Effective Segmentation?
New Comment - Comments are editable for 5 min.