Is Services Marketing Tougher Than Product Marketing?
What makes Services marketing more challenging and tough than product marketing?Discuss.
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asked 2 years ago
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Services marketing is definitely tougher than Product Marketing. This is because a service is intangible and cannot be shown for definite. So it is hard to aware people of its benefits and consequently convince them to have it. Also A service is a one time experience and can differ from case to case. Thus 2 person having similar service may be satisfied and dissatisfied respectively.
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