What Are The Objectives Of The Marketing Feasibility Study?

A feasibility study's main goal is to assess the economic viability of the proposed business.  The feasibility study needs to answer the question: "Does the idea make business sense?"  The study should provide a thorough analysis of the business opportunity, including a look at all the possible roadblocks that may stand in the way of the venture's/product's success.  The outcome of the feasibility study will indicate whether or not to proceed with the proposed venture.  If the results of the feasibility study are positive, then the company can proceed to develop a business plan.

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