What Is E Business And What Are The Issues And Impact Of It On The Internet?

Marketting is a well known technique for selling your products. Recent scenario of market is well aware of e businesses that are becoming popular all over the world. This is due to the modern advancements in technology.

-- Chaffey specifies marketing as a philosophy that is customer focussed and which encompasses all aspects of a business.

-- Chaffey defines eMarketing as:
"The application of the internet & related digital technologies to achieve marketing objectives."


Impact of internet:
--Information between customer and supplier
--Reduced costs & increased speed of provision
--Information available 24x7
--Extensive info available; > TV, radio, etc.
--Customer behaviour analysed as a basis for customisation
--Processing the purchase transaction
--Reduced costs & increased speed of delivery
--Enhanced purchasing convenience/quality
--Greater market coverage/product choice
--Increase levels of relationship & personalisation of goods & services thereby facilitating the marketing objectives as exemplified by the Relationship School.
--New standards for relationship aspects
--Breadth : increased length of relationship across the ownership experience - from pre-owner to service/warrant/info
--Depth : degree of interaction with customer – Amazon provides suggestions, reviews, comments etc.
--The dialogue between consumer & supplier where customer details are exchanged for added value is key.
--This will  impact on:
--Advertising & the promotion of products
--Information gathering
--Developing & maintaining pricing
--Planning & managing the sales channel