Cezary Buda
Cezary Buda voted up Anonymous' answer
Explain How Manager Use Customer Relationship Management To Evaluate Customer Relationship?

Instead of measuring the customer relationship, many companies focus on researching customer satisfaction. This is a good start, but customer satisfaction data do not sufficiently describe a customer relationship or serve as a predictor of loyalty. Companies also have to consider customer behaviour and profitability in order to successfully manage individual customer relationships. In respect … Read more

Cezary Buda
Cezary Buda voted up amber Jhon's answer
Explain How Manager Use Customer Relationship Management To Evaluate Customer Relationship?
Basically Customer relationship management (CRM) involves the processes which a company utilizes to keep a record and organizes its contacts with the prospective and existing customers. Therefore, managers use CRM software which can make such processes easier and information about customers can be organized and accessed in a more appropriate manner. When managers use CRM … Read more