Market segmentation is vital for any business that wants to maintain a good, positive relationship with its customers.  Segmentation basically involves a company breaking down potential target markets into distinct groups. This may be based on age, location, household income or even gender. There are a number of benefits involved with adopting this strategy in … Read more

• Organisation get to know its customers better • Provides guidelines for resource allocation • It helps focus the strategy of the organization It is particularly important for small businesses, which often lack the resources to target large aggregate markets or to maintain a wide range of differentiated products for varied markets. Market segmentation allows … Read more