What Is The Purpose Of SWOT Analysis? Why Is It Necessary To Do A SWOT Analysis Before Selecting A Particular Strategy For A Business Organization?
The purpose of SWOT Analysis is to measure company's strength, weakness and focusing on opportunities in the market so that they can explore them and get revenue from their operations.
Kentucky Fried Chicken
I have tried both KFC and Popeyes, and must say I preferred Popeyes. But, we have visited the South US and had real "Southern Fried Chicken" in several states, and the fast food joints just don't measure up to the real thing.