There are various benefits of conducting business research. Firstly, it can help businesses to communicate with their stakeholders like customers, suppliers etc. They can derive important conclusions through business research. Secondly, it helps businesses to identify the opportunities and threats. Thirdly, risks and uncertainties can be minimized through business research. Business research is very important … Read more

There are various benefits of conducting business research. Firstly, it can help businesses to communicate with their stakeholders like customers, suppliers etc. They can derive important conclusions through business research. Secondly, it helps businesses to identify the opportunities and threats. Thirdly, risks and uncertainties can be minimized through business research. Business research is very important … Read more

These are two new product pricing strategies namely market skimming and market penetration. While market-skimming, in its initial phases, sets up high prices, in order to "skim" the revenue layer by layer from the market. It is normally suitable for situations when the quality and image of the product justify and support the premium price. … Read more