CRM - principles, strategy, solutions, applications, systems, software, and ideas for effective customer relationship management.Customer Relationship Management, or CRM, is an essential part of modern business management. This CRM article is provided by Ellen Gifford, who specialises in helping organizations develop excellence in CRM, and this contribution is gratefully acknowledged.

CRM - principles, strategy, solutions, applications, systems, software, and ideas for effective customer relationship management.Customer Relationship Management, or CRM, is an essential part of modern business management. This CRM article is provided by Ellen Gifford, who specialises in helping organizations develop excellence in CRM, and this contribution is gratefully acknowledged.