Caleb Fernandez
Caleb Fernandez voted up Rooster Cogburn's answer

A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services. Therefore, a trademark must be registered.

Caleb Fernandez
Caleb Fernandez voted up Anonymous' answer

A trademark is a kind of intellectual property like a symbol, or word used to identify your goods and services from the rest. It protects logos and brand names. Define the geographic scope of protection you require depending on whether you only operate within your state or beyond.

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