A public relations professional is responsible for creating a favourable brand image and thereby enhancing the reputation of the client he is representing. A company acquires a good reputation by offering good quality services, managing its resources (both human and capital resources) efficiently, being stable and consistent in its approach, being honest, committed, professional and … Read more

Public relations attempt to build a sustainable and long-term relationship with the general public. A good public relations officer or agency is one which is able to create a positive image in the market for a brand. The practice of public relations also seeks to achieve such goals as education and awareness about a brand, … Read more