Clarice Bernadette
Clarice Bernadette voted up Franko Baldwin's answer

It helps you build brand awareness. You shouldn't think of social marketing as direct sales as it would rarely be the case. But it can partially replace advertisement (actually you should advertise via social media), it will give you a direct interaction with future customers/clients and mainly it will build a name for your business.

Clarice Bernadette
Clarice Bernadette voted up Franko Baldwin's answer

It helps you build brand awareness. You shouldn't think of social marketing as direct sales as it would rarely be the case. But it can partially replace advertisement (actually you should advertise via social media), it will give you a direct interaction with future customers/clients and mainly it will build a name for your business.