tewllye balanno
tewllye balanno voted up Alex hales Perry's answer

  • Identify the consumer response to the company’s product.
  • Know the consumers’ needs and expectations.
  • Seek maximum information about the consumer, i.e. The know consumers’ income range, their location, buying behavior, etc.
  • Know the nature and extent of competition and also the strength and weaknesses of the competitors.
  • Check the reaction of the dealers to the company policies.
  • Evaluate the reputation … Read more
  • tewllye balanno
    tewllye balanno voted up Nouman Umar's answer
    Research is very important in the marketing. In marketing the companies use to market their products in order to sell them and to make familiar with the consumers with the products. However there is strong need for research in the marketing. Many companies use the research in marketing to discover the changing trends in the … Read more