Although both of the communication activities have a marketing nature and both are meant for the good of the company, there is a host of differences between public relations and advertising. Firstly advertising is aimed for generating awareness about the product or service that the company is selling, which in turn, generates sales. On the … Read more

There are some similarities between public relations, advertising, and publicity. Each of these three elements is used to promote goods, services, or persons. Each type of promotion will feature initiatives that bolster a company or person's mission statement, talents, and achievements. In some cases, public relations executives work hand in hand with advertising and publicity … Read more