What Is The Importance Of Advertising?

Advertising is one of the most important things present in or society today, like an old slogan puts it 'Advertising, your right to choose'.

Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers.  

The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

Advertising is of great importance in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. First, of all, advertising introduces new products to general public. For example, the public come to know about useful new medicines for some diseases. We often learn about new machines for agriculture and industry for ads.

Secondly,  advertising introduces different brands of same product. Advertisement tells about qualities of each brand and we can easily select. For example there are three different brands of bicycle produced by same company.Thirdly, government can very profitably advertise its schemes and policies. It can tell general public what it might do for good of nation.

Fourthly, it is through advertisements that we come to know of new service jobs. Qualified people apply for them and get adjusted in life.Fifthly, advertisement is a dependable and effective means of expanding education and of bringing students to educational institutions. Schools , colleges and universities advertise their classes, courses, and fees and attract students for admission.

Advertising can also be harmful. When advertisement misstate qualities of their products, they misguide public. When manufacturers advertise harmful products like cigarettes, they da a disservice. Advertising is useful a\within proper limits. These limits Cleary laid down by religion, law and our traditions.

Advertising makes the world go round. Or, as Dr Bernard McGrane, department of sociology, Chapman University, stated,
"if all advertising ceased tomorrow, what would happen to our world economy? Everyone says, 'you can't do that; it would collapse'... That is a fantastic advertisement"