What Is The Production Concept?

Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. It is one of the earliest marketing concepts where goods were just produced on the belief that they will be sold because consumers need them.

Practiced by earlier industrials, it soon became an standardized practice. Ford , considered as one of the early champions of this concept once remarked that Americans can get any car from Ford until it is black. This is one of the most famous quotes in Marketing stressing the importance of Production concept and level of stress and importance given to it.

But with the continuous industrialization and more and more players entered into the market, the space available to sell your product have squeezed because too many people were selling the same product that is why it became too obvious that the mass production of goods which is the heart and soul of production concept can no longer work because of too many me too products so the focus slightly shifted from Production concept to Customization concept where each and every product is manufactured and delivered according the tastes and choices of the customer. Dell is considered to be the pioneer of this field.

There are two contexts in which the concept of production is used. Generally, In philosophy, Concept of production is a philosophy which can be defined as the preference of buyers for goods and services on the basis of their affordability and easy availability. Another concept of production is that it is the philosophy which is adopted by few companies to manufacture their products without taking into consideration the choices and the tastes of the consumers. In the second context, the concept of production is one of the earliest concepts of marketing. For example, a company manufactures sugar because it knows that in the end consumers will surely buy sugar.

The concept is manufacturer of denim

Production Concept
This concept fairly best fit the companies producing products for masses not for any specific or niche market. Need based products are more demanding, organization meeting the demand by producing maximum quantity reduce per unit cost and increase profits.
China products availability is high and prices are low just not because they are practicing production concept but also their efforts to reach the national and international market

Production concept means where marketers think that consumer buy only those things which are available and highly affordable rather than think about the product quality and other things. Here marketers think about only the production that's why they don't think about the value and the satisfaction of the customer. So that marketing myopia occurs here.