Market Skimming is basically a marketing strategy that deals with pricing of a product. In this strategy, a producer sets high price for a new product. Normally this pricing strategy is used for high end products like mobile phones, perfumes etc. The objective of this strategy is to reap the maximum revenue from the … Read more
Market Skimming is basically a marketing strategy that deals with pricing of a product. In this strategy, a producer sets high price for a new product. Normally this pricing strategy is used for high end products like mobile phones, perfumes etc. The objective of this strategy is to reap the maximum revenue from the … Read more
Market penetration is low price strategy in which a lot of competitors are in the market. And on the other hand product is so much price conscious.
On the other hand marketing skimming is a initial a high level pricing. This strategy is mostly used by innovators and by monopolists