What Is The Purpose Of Advertising?

The advertising has following purposes:
• To attract new buyers and try to expand customer base.
• To compete in the market.
• To create an organization's recognition among consumers.
• To promote subsidiary or products manufactured by the same company.
• To bring into notice the changes, special offers or current developments of the interest of the consumers.
• To increase the sale of a particular product.
• To carry out public relations and public service program.

Advertising begins with the advertiser the individual or organization that usually initiates the advertising process. The advertiser also makes the final decisions about what the advertising will be directed to, the media in which it will appear the size of the advertising budget, and the duration of the campaign.

The major player in the advertising world is the media used by these advertisers. The media are the channels of communication that carry the messages from the advertiser to the audience. Media organizations are organized to sell space (in print media) and time (in broadcast media).

Another major player in the world of advertising is the collective variety of service organizations that assist advertisers, advertising agencies, and the media-the vendors. Members of this group are also referred to as free-lancers, consultants, and self-employed professionals.

To improve the business and make more profit...

Advertisiment importants

The purpose of adverts are to make people aware

           The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. The basic purpose of advertising is to communicate the news to the user or the customer that there is something new in the market. But when we go into the depth the advertising serves the source to persuade or attract customer about the product to do a certain action which is usually to purchase a product.  The purpose of advertising is to describe the features and characteristics of product or service in the visual form so that the customer can understand it easily. So the advertising has become an important for the business today.

           A good advertisement persuades the customer to the final purchase and keeps them motivated to do a certain action. So advertising has an important role in the today's business. The advertising not only persuades the customer to buy only but also gives them the options that can be considered when they go to purchase to distinguish the products among many. So when the customer goes to purchase any thing he will once think about it that there is a certain product with certain features.