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What Are The Advantages And Disadvantages Of Marketing Segmentation?
There is always more advantages of marketing segmentation one of the basic benefit of it,its that a business can more closely and accurately examine its customers. And the disadvantage of it that its quite costly in the procedure in which its carried out australiawholesalers.com
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What Are The Advantages And Disadvantages Of Marketing Segmentation?

Advantages of Marketing Segmentation:-Cost Reduction

The old standby of mass marketing in an attempt to capture with widest possible cross-section of consumers produces mixed results and runs up enormous costs. Market segmentation, by contrast, limits the field of customers and allows a business to direct financial resources into specific communication channels that reach out directly to … Read more