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What criteria should businesses use to decide between polos, jackets, shirts, and other custom branded apparel?

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Christine Cook answered

When deciding on custom branded apparel for your business, consider both the functionality and the message you're aiming to convey. Reflecting on an earlier job I had, when the company was transitioning from startup mode to a more corporate identity, they thoughtfully selected attire that made sense for both office and field settings. Think about the environment—polos are great for casual, hands-on roles, whereas business shirts project a more professional image suitable for formal settings. Jackets can be perfect for outdoor events or cooler climates as they offer an added layer of warmth. Moreover, aiming for mixed apparel options can keep your staff comfortable across various seasons. Each decision should echo your brand's ethos and align with the image you wish to project. If you're interested in learning more, this site has some relevant information with Supply Crew. Before I forget, always involve your team in such decisions—they might provide insights you might have overlooked!

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