(-) Difficult to analyse for researcher with some answers being open to interpretation; Time consuming for respondent answering questionnaire; Social desirability bias with respondent not being completely truthful about their response; Demand characteristics where they try to provide the ’right’ answers rather than voicing their opinion; Some respondents may interpret questions differently; Less comparable than closed-ended questions = difficult to provide quantitative data
Solution: Have a careful Questionnaire design so respondents are clear about what they question is asking = reduces people interpreting questions differently
Solution: Have a careful Questionnaire design so respondents are clear about what they question is asking = reduces people interpreting questions differently