Neil Kendall
Neil Kendall answered question

In 2014, SEO comes down the main principles:

- On-page optimisation, i.e. Page titles, page descriptions, body headlines, body copy, page URL, images, internal and external links, but NOT meta keywords (they no longer factor in determining rankings)

- Off-page optimisation, i.e links (quality, quantity, paid), social media, Google + and Bing places for businesses, etc

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