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The four stages of product lifecycle: 1. Introduction stage      eg: Nokia N97. Its just introduced in the market. 2. Growth stage      eg: shampoo of Fiama. After the introduction its in the growth stage. 3. Maturity stage      eg: Colgate toothpaste 4. Decline stage      eg: Maruti SX4
Factors influencing the behaviour of buyers. Consumer behaviour is affected by many uncontrollable factors. Just think, what influences you before you buy a product or service? Your friends, your upbringing, your culture, the media, a role model or influences from certain groups? Culture is one factor that influences behaviour. Simply culture is defined as our … Read more