Mass communication is type of communication for which some medium is needed. It is communication which is done though some media. It is always on large scale. For successful mass communication we should follow following. For effective mass communication we should select effective medium of communication according to our message or product.We should have knowledge … Read more

Small group communication is usually calssroom discussions, speaches, meetings, processions etc.For making samall group discussion effective we have to keep in view few things which are following.First of all we should select language which is easily understandable to all participants when delivering speech, the listeners will be from different communities.Some of them will be educated … Read more

In order to understand the role of public relation officer in managing a technical fair, following are the definitions which will be helpful to understand his role. Public Relation could be defined as, 'It is a deliberate, sustained and planned effort to establish and maintain mutual understanding between organization and its pubic'. P.R is a … Read more

Communication is a process of delivering information ideas and attitude to other people. The term communication could also be defined as.The exchange or transfer of knowledge, information, ideas or attitude from one person to another.The person who is transferring information is source and the person who is receiving information is receiver.This process is called communication. … Read more

Innovation can be define as,  'An idea, practice, or object perceived as new by an individual or community.'  Basically the word Innovation means,    1.The process of making improvements by the introduction of something new, which can be a new idea, method or device    2. The  successful exploitation of new ideas or changes that … Read more

Associate and companion is a sign of interaction, in any shape of any community which is based on social theory, is sociology.    Sociology is a combination of Latin and Greek words, Latin word; 'socius' means associate, companion, and Greek word 'logos' means theory.    According different sociologists,  1. The science of human association.  2. … Read more

According to Joseph Ascroft. ''Between good intentions and fine results lies a gauntlet of unexamined assumptions, inadequate information, cultural misunderstandings, inappropriate techniques which must be overcome before a suitable message can be acted upon''. That reflects why we need communication planning, We need communication for, 1. Awareness rising. 2. Support communication. 3. Information. 4. Empowerment. … Read more

Sociology is a combination of Latin and Greek words, Latin word; 'socius' means associate, companion, and Greek word 'logos' means theory.    Associate and companion is a sign of interaction, in any shape of any community which is based on social theory, is sociology.  According different sociologists,  1. The science of human association.  2. Sociology … Read more

We need strategic planning for the Identification of communication needs and resources are the most crucial and the most difficult element in communication achieving goals. We need communication planning to get the target point, it is essential for us to know that: • What is scope of communication? • What is the real need of … Read more

Channels could be defined as, 'The channel is simply the physical by which the signal is transmitted. The main channels are light wave, sound wave, radio wave, telephone cable, the nervous system and the like'. It means that we can consider the mass media methods in respect of channels. Channels could be defined like this … Read more

We have to understand the communication first it could be defined as.    The transfer of information, ideas or attitude from one person to another. The person who is transferring information is source and the person who is receiving information is receiver.This process is called communication.    In this process three things are important source, … Read more

Communication could be defined as. The transfer of information, ideas or attitude from one person to another. The person who is transferring information is source and the person who is receiving information is receiver.This process is called communication. In this process three things are important source, receiver and message other wise there will be … Read more

Social change can be defined as. ''Social change is a process by which alteration take place in the structure and function of a social mechanism ''.Evolution, invention of new techniques, adaptation of new ideas is all example of social change. Alteration both in structure and function of social system occur as a result of such … Read more

Innovation can be defined as 'An idea, practice, or object perceived as new by an individual.' Basically the word Innovation means, The process of making development by introducing something new, such as the introduction of something new like a product, a method, device or the successful exploitation of any idea being launched for the very … Read more