There are types of advertising objectives which are

• Informative advertising where the objective is to build primary demand in the introduction or pioneering stage of a product
• Persuasive advertising where the objective is to build selective or comparative demand in the competitive or growth stage of a product.
• Reminder advertising with mature products … Read more

A bearer cheque is an open check (transferable cheques) which means anyone who may present it over the counter of the bank will receive the cash amounting indicated on the cheque provided the account has sufficient balance. Whereas a cross cheque can only be paid into a bank account which means the payee must have … Read more

Consumer banking, as the name implies, refers to banking services directly to individual consumers or customers such as savings and checking accounts, personal installment loans, residential mortgages, auto financing, debit and credit cards etc. Etc. It's also called Retail banking or Personal banking or B2C banking. Corporate banking, on the other hand, is banking services … Read more