Ahtesham Akhtar
Ahtesham Akhtar answered
To be maximally useful, market segments must exhibit five characteristics: 1. Measurable and Obtainable: The size, profile and other relevant characteristics of the segment must be measurable and obtainable in terms of data. If the information is not obtainable, no segmentation can be carried out.  2. Substantial: The segment should be large enough to be … Read more