Janvi Arora
Janvi Arora answered QuickBooks Support's question

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.

Its more vital part of mobile site optimisation. Just keep in mind that people are typically only searching for one of three reasons: To do something, learn something, or go somewhere.

Long-tail keywords … Read more

Janvi Arora
Janvi Arora answered Jeniffer page's question

There are plenty of metrics where Search Engine Marketing Agencies measure the success of their PPC campaigns. But I am mentioning few as follows:

  1. Click-Through-Rate - It is one of the most important factor when you determine the Quality Score. It tell you if the ad are relevant to searchers or not.
  2. Conversion RateRead more

Janvi Arora
Janvi Arora answered Inmantech DGI's question

The benefits of digital marketing are becoming more prevalent every day as the marketplace has become increasingly more digital as technology continues to evolve. More and more consumers are researching and buying products online. So digital marketing has became a necesity for the business in order to stay in the competition. More businesses are implementing … Read more

Janvi Arora
Janvi Arora answered Anonymous' question

There are a bunch of other online platforms where we can market products or services. Digital marketing can further be categorized in several types and offered by digital marketing companies are as follows:

1. Search Engine Optimization: Increase organic traffic from search engines

2. Pay Per Click: Increase paid traffic from search engines … Read more

Janvi Arora
Janvi Arora answered John Read's question

I would suggest you to follow some blogs that keeps you updated with the latest PPC trends as online books get outdated after some period of time.

Here are some blogs that regularly updates the PPC trends as well as the digital marketing insights:

  1. https://www.ppchero.com/
  2. Google Alerts Google Adwords
  3. Search Engine Land
  4. Search … Read more

Janvi Arora
Janvi Arora answered Steve Fort's question

As SEO trends and techniques keep changiing day by day, It's very hard to find a book that covers all the aspects and trends of SEO. Rather I would suggest some SEO blogs that help you master to SEO techniques. Here are some of them and the best ones:

  1. https://neilpatel.com/blog/
  2. Read more
Janvi Arora
Janvi Arora answered Anonymous' question

As a SEO Service provider, we need to keep an eye on every single Google update. There are two main updates that Google rolled out in the year 2018.

  1. Mobile First Indexing Update
  2. Broad Core Update
Mobile First Indexing was confirmed by Google on 26th March 2018 and Broad Core update on 20th April 2018.

Google … Read more

Janvi Arora
Janvi Arora answered Mike Andey's question

There is a great and useful SEO checklist for startup website available on Search Engine Land website. Here's is the link: https://searchengineland.com/seo-checklist-for-startup-websites-170965

This article mainly cover onpage SEO. But you need to put Off page SEO efforts too. Looking at your website seems that you run a local business.

So local SEO link building … Read more

Janvi Arora
Janvi Arora answered Arun Sharma's question

To improve your website ranking you should start optimizing your website first. Optimize the important factors which can help you to rank your keyword.

Here are a few onpage factors -

Onpage Optimization -

  • URL Structure should be keyword rich
  • Make the proper title tag including different keyword variations
  • Heading tags should in pointer and descriptive
  • Content should be … Read more

Janvi Arora
Janvi Arora answered Jerry Peres' question

Yes you can rank a single keyword on Google's first page, but you need to take more efforts as generic keywords take more time to rank high in Google SERP. Analyze the competition of the keyword, plan SEO strategies which are trending in 2018 accordingly, Implement it and keep a close watch on … Read more

Janvi Arora
Janvi Arora answered tareq mohammad's question

To get your website on Google's first page, you must need to optimize your website. Technically it is called Search Engine optimization(SEO). SEO is strategies and techniques used to increase the number of visitors to a website by obtaining a high-ranking placement on search engines like Google, Bing, Yahoo etc.

There are various factors that affects … Read more

Janvi Arora
Janvi Arora answered Anonymous' question

You should avoid following activities to avoid spamming:

1. Paid Links

2. Spam Comments

3. Duplicate Content

4. Article Spinning

5. Cloaking

6. Doorway Pages

7. Keyword Stuffing

8. Invisible Text

Stick to White Hat techniques that most of the SEO Agencies follow to boost traffic, keywords ranking and most importantly, Profitability.