The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.

A common use of packaging is marketing. The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.

Packaging is also … Read more

Packaging consists of all the activities of designing and producing the container or wrapper for a product. Labelling is the part of a product that carriers information about the product and the seller. A label may be part of a package, or it may be a tag attached to the product. Obviously there is a … Read more